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Research papers

What happens to the audience when a program changes time?

Loyalty to television shows is a vexing and important issue. While a show may get about the same rating from one week to the next, studies have shown that only about forty percent of this week’s audience will go on to watch next week’s...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Peter J. Danaher, Troy Stanton
June 15, 1996
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Citation

Danaher and Stanton (1996a, June 15). What happens to the audience when a program changes time?. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/what-happens-to-the-audience-when-a-program-changes-time-